Client Case Study: NXT Step Recycling Solutions

Industry: E-Waste & IT Asset Disposition (ITAD)

Location: San Jose, CA – Serving the Greater Bay Area & Beyond

Website: www.nxtsteprecycling.com

Overview

NXT Step Recycling Solutions, a leader in sustainable e-waste recycling and IT asset disposition, partnered with Apex Operations to build a digital platform that reflects their commitment to secure, eco-friendly solutions. From a 7-page website with limited online visibility, we scaled their digital presence through a high-performance website, aggressive local SEO strategy, branded media content, and ongoing marketing initiatives designed to drive qualified leads and long-term growth.

NXT Step Recycling Solutions
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Scope of Work 

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Preview

01

Website Development 

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Designed and launched a 93-page custom-built website

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Focused on user flow, lead conversion, and mobile responsiveness

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Built 33 core service and industry pages, plus 60 city-specific landing pages

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Integrated a dynamic blog, optimized YouTube videos, FAQs, and lead generation forms

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Structured for future scalability and ongoing content updates

02

SEO Strategy & Execution 

From limited online visibility to becoming a ranking leader, our SEO approach for NXT Step Recycling was designed to amplify their authority across both organic search and Google Maps. We transformed their website into a content-rich ecosystem, built for both search engines and the clients actively looking for their services.

Key Implementations: 

  • 93 SEO-Optimized Pages

    Built a comprehensive site architecture with strategic internal linking, dedicated service pages, and city-specific landing pages designed to dominate local search results.

  • Local SEO Expansion

    Developed city pages with schema markup, embedded maps, and localized multimedia assets to enhance relevance for hyperlocal searches.

  • Blog Content Strategy

    Implemented an ongoing content calendar targeting industry- specific topics like e-waste compliance, ITAD best practices, and sustainability solutions, aimed at capturing long-tail and informational keywords.

  • YouTube SEO Integration

    Embedded videos on service and blog pages to increase user engagement and rank for blended search results (video + page listings).

  • On-Page Optimization

    Optimized every page for meta tags, headers, internal linking structures, image alt texts, and content clarity, all aligned with a targeted keyword strategy.

  • Citation & Link Building

    Built high-quality citations and niche-relevant backlinks to elevate domain authority and enhance local search relevance.

Outcomes:

  • 900+ New Keywords Indexed

    Within the first quarter post-launch.

  • 2.5x Increase in Organic Traffic

    Boosted user sessions, with significant improvements in engagement rates.

  • Top-5 Rankings Achieved For

    • “e-waste recycling San Jose”
    • “IT asset disposition services”
    • “data center decommissioning San Jose”
    • “certified electronics recycling Bay Area”

  • AI Search (Google SGE) Visibility

    • Featured in AI Overview Cards for keywords like “IT asset recycling San Jose” and “compliance-certified recycling company”.
    • NXT Step’s service pages and blogs are appearing in AI-powered result snippets, driving higher click-through rates.

  • Maps & Organic Search Visibility

    Consistently ranking in the top 3 for branded searches and city-specific service queries.

  • Ongoing SEO Efforts

    • Monthly blog creation targeting high-intent topics
    • GBP (Google Business Profile) optimization and photo/video content posting
    • Keyword tracking and continuous performance reporting
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SEO Graph Data Coming Soon....

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03

Google Business Profile Optimization

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Managed and optimized NXT Step’s GBP listing for enhanced local discovery

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Optimized profile content with updated service descriptions, service areas, photos, and CTAs

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Regular posting schedule to boost GBP activity and engagement

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Linked GBP directly to city pages and service landing pages for better ranking signals

Results: 

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+15.7% increase in GBP interactions YoY

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Increased Maps visibility for location-based searches

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Consistent growth in profile views and CTA clicks

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04

Media Production 

Photography 

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On-site photo session capturing NXT Step’s facilities, recycling processes, and team culture

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Media used across website headers, GBP, and blog articles

Videography 

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Produced video content featuring process walkthroughs, compliance education, and company values

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Optimized for YouTube SEO to expand visibility

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