Paid Advertising & Lead Generation
Build a Lead Generation Engine That Actually Delivers
We don’t run ads just to get clicks.
We build full-funnel systems designed to generate qualified leads, booked appointments, and real revenue.
At Apex Operations, paid advertising is not a standalone service. It is part of a complete growth engine that combines creative, targeting, automation, and follow-up into one system.
From first click to booked job, everything is connected.
A Full-Funnel System Built For Contractors
Most companies run ads that generate unqualified leads and leave you to figure out the rest.
We build systems that:
This is how we turn ad spend into predictable pipeline growth.
WHAT WE BUILD FOR YOU
STRATEGY & CAMPAIGN FOUNDATION
Every campaign starts with a clear strategy aligned with your services, service areas, and growth goals.
Market and service targeting
Offer positioning and messaging
Funnel and campaign structure
Platform selection (Meta, Google, YouTube)
VIDEO CREATION & SCRIPTWRITING (INCLUDED)
We don’t rely on generic content. We create ads built to convert.
As shown in our process, every campaign includes on-site video production and proven scripting designed for high-performing ads.
Includes:
On-site professional video shoot
Scriptwriting tailored to your services and audience
Coaching during filming for natural delivery and strong messaging
Creation of multiple ad variations
HIGH-CONVERTING AD CREATIVE
Every ad is built around your brand, your projects, and your market.
Custom video ads (no stock content)
Strong hooks and messaging
Clear calls-to-action
A/B testing and creative optimization
SMART LEAD CAPTURE & QUALIFICATION
We don’t send you random leads. We filter for intent.
Our funnel includes pre-qualification questions that identify:
Project type
Timeline
Intent level
As outlined in our system, this ensures fewer low-quality leads and more serious homeowners ready to move forward.
CRM & AUTOMATION SYSTEM (INCLUDED)
Leads don’t just sit in your inbox. They are automatically captured, tracked, and followed up.
Includes:
CRM setup and integration
Automated text and follow-up sequences
Lead tracking and pipeline visibility
Appointment booking automation
This ensures no lead is missed and every opportunity is followed through.
CAMPAIGN MANAGEMENT & SCALING
We actively manage and optimize your campaigns to improve performance over time.
Daily campaign monitoring
Budget allocation and scaling
Performance optimization
Ongoing adjustments based on data
PERFORMANCE TRACKING & REPORTING
You get full visibility into what’s working.
Real-time reporting dashboards
Lead tracking and performance metrics
Monthly reporting and strategy updates
Continuous optimization based on results
Investment & Pricing
Simple. Transparent. Built for Scale
Management & System Fee
Starting at
$2,500/Per Month
Includes:
Full paid ads campaign management
Scriptwriting + professional video shoot (4–8 ads)
Ad editing and creative optimization
CRM setup and automation
Daily monitoring and scaling
Performance tracking and reporting
Ad Spend (Separate)
Paid directly to the platform (Meta, Google, etc.)
Recommended starting budget: $50/day minimum
Targeted by city, county, or service radius
Typical range: $20–$60 cost per lead
Estimated 20–50 leads per $1,000 in ad spend
Commitment Options
3-month minimum (Starter flexibility)
6-month minimum (recommended for scaling and optimization)
This allows time to gather data, optimize campaigns, and build consistent results.
HOW THE SYSTEM WORKS
Discovery
Strategy
Creation
Launch
Scale
Strategy aligned to your services and market
Scriptwriting and video production completed
Ads launched with structured funnels
Leads captured, qualified, and automated
Campaigns optimized and scaled over time
Leads can begin coming in within days once campaigns are live.
WHAT MAKES THIS DIFFERENT
Most agencies stop at ads.
We build the entire system.
Full-funnel lead generation approach
Video-first creative strategy
Built-in CRM and automation
Pre-qualified leads, not just inquiries
Designed specifically for contractors
This is not just marketing. It is infrastructure for growth.
WHAT YOU CAN EXPECT
Qualified leads within 48 to 72 hours of launch
Higher-quality inquiries and fewer wasted calls
Consistent pipeline of project opportunities
Automated follow-up and appointment booking
Scalable system that grows with your business
BUILT TO SCALE WITH YOUR BUSINESS
Whether you’re looking to generate your first consistent leads or scale into multiple service areas, this system is designed to grow with you.
From creative to conversion, every piece is built to support long-term expansion and predictable revenue.
| Feature | Basic Plan ($670/mo) | Standard Plan ($1,450/mo) | Premium Plan ($1,850/mo) |
|---|---|---|---|
| Campaign Setup |
✅ Included |
✅ Included |
✅ Included |
| Campaign Optimization |
✅ Included |
✅ Included |
✅ Included |
| Number of Ads per Month |
Up to 5 |
Up to 10 |
Unlimited Ads |
| Ad Platforms |
1 Platform (Meta, Google, or LinkedIn) |
Up to 2 Platforms |
Up to 3 Platforms |
| Ad Spend Limit |
Up to $3,000/mo |
Up to $5,000/mo |
Unlimited Ad Spend |
| Meeting Frequency |
Monthly |
Monthly |
Weekly |
| Lead Generation / Sales Chat Bot |
Not Included |
✅ Included (Unlimited Leads) |
✅ Included (Unlimited Leads) |
| High-Converting Landing Page |
Not Included |
Not Included |
✅ Included |
| Feature | Basic Plan ($5,700/year) | Standard Plan ($12,350/year) | Premium Plan ($14,990/year) |
|---|---|---|---|
| Campaign Setup |
✅ Included |
✅ Included |
✅ Included |
| Campaign Optimization |
✅ Included |
✅ Included |
✅ Included |
| Number of Ads per Month |
Up to 10 |
Up to 10 |
Unlimited Ads |
| Ad Platforms |
Up to 2 Platforms |
Up to 2 Platforms |
3 Platforms |
| Ad Spend Limit |
Up to $5,000/mo |
Up to $5,000/mo |
Unlimited Ad Spend |
| Meeting Frequency |
Monthly |
Monthly |
Weekly |
| Lead Generation / Sales Chat Bot |
✅ Included (Unlimited Leads) |
✅ Included (Unlimited Leads) |
✅ Included (Unlimited Leads) |
| High-Converting Landing Page |
❌ |
❌ |
✅ Included |
Platforms Supported: Facebook, Instagram, Google, YouTube, LinkedIn
Let’s Build Your Lead Generation System
Stop relying on referrals and inconsistent marketing.
Build a system that brings in qualified leads, books appointments, and supports your growth.
