Paid Advertising & Lead Generation

Build a Lead Generation Engine That Actually Delivers

We don’t run ads just to get clicks.

We build full-funnel systems designed to generate qualified leads, booked appointments, and real revenue.

At Apex Operations, paid advertising is not a standalone service. It is part of a complete growth engine that combines creative, targeting, automation, and follow-up into one system.

From first click to booked job, everything is connected.

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A Full-Funnel System Built For Contractors

Most companies run ads that generate unqualified leads and leave you to figure out the rest.

We build systems that:

Attract the right audience
Pre-qualify leads before they reach you
Automate follow-up
onvert interest into booked appointments
Strong SEO results and keyword growth
Measurable Google ranking improvements

This is how we turn ad spend into predictable pipeline growth.

WHAT WE BUILD FOR YOU

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Every campaign starts with a clear strategy aligned with your services, service areas, and growth goals.

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Market and service targeting

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Offer positioning and messaging

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Funnel and campaign structure

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Platform selection (Meta, Google, YouTube)

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We don’t rely on generic content. We create ads built to convert.

As shown in our process, every campaign includes on-site video production and proven scripting designed for high-performing ads.

Includes:

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On-site professional video shoot

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Scriptwriting tailored to your services and audience

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Coaching during filming for natural delivery and strong messaging

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Creation of multiple ad variations

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Every ad is built around your brand, your projects, and your market.

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Custom video ads (no stock content)

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Strong hooks and messaging

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Clear calls-to-action

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A/B testing and creative optimization

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We don’t send you random leads. We filter for intent.

Our funnel includes pre-qualification questions that identify:

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Project type

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Timeline

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Intent level

As outlined in our system, this ensures fewer low-quality leads and more serious homeowners ready to move forward.

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Leads don’t just sit in your inbox. They are automatically captured, tracked, and followed up.

Includes:

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CRM setup and integration

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Automated text and follow-up sequences

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Lead tracking and pipeline visibility

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Appointment booking automation

This ensures no lead is missed and every opportunity is followed through.

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We actively manage and optimize your campaigns to improve performance over time.

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Daily campaign monitoring

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Budget allocation and scaling

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Performance optimization

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Ongoing adjustments based on data

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You get full visibility into what’s working.

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Real-time reporting dashboards

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Lead tracking and performance metrics

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Monthly reporting and strategy updates

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Continuous optimization based on results

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Investment & Pricing

Simple. Transparent. Built for Scale

Starting at

$2,500/Per Month

Includes:

Full paid ads campaign management

Scriptwriting + professional video shoot (4–8 ads)

Ad editing and creative optimization

CRM setup and automation

Daily monitoring and scaling

Performance tracking and reporting

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Ad Spend (Separate)

Paid directly to the platform (Meta, Google, etc.)

Recommended starting budget: $50/day minimum

Targeted by city, county, or service radius

Typical range: $20–$60 cost per lead

Estimated 20–50 leads per $1,000 in ad spend

Commitment Options

3-month minimum (Starter flexibility)

6-month minimum (recommended for scaling and optimization)

This allows time to gather data, optimize campaigns, and build consistent results.

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HOW THE SYSTEM WORKS

Discovery

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Strategy

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Creation

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Launch

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Scale

Strategy aligned to your services and market

Scriptwriting and video production completed

Ads launched with structured funnels

Leads captured, qualified, and automated

Campaigns optimized and scaled over time

Leads can begin coming in within days once campaigns are live.

WHAT MAKES THIS DIFFERENT

Most agencies stop at ads.

We build the entire system.

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Full-funnel lead generation approach

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Video-first creative strategy

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Built-in CRM and automation

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Pre-qualified leads, not just inquiries

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Designed specifically for contractors

This is not just marketing. It is infrastructure for growth.

WHAT YOU CAN EXPECT

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Qualified leads within 48 to 72 hours of launch

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Higher-quality inquiries and fewer wasted calls

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Consistent pipeline of project opportunities

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Automated follow-up and appointment booking

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Scalable system that grows with your business

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BUILT TO SCALE WITH YOUR BUSINESS

Whether you’re looking to generate your first consistent leads or scale into multiple service areas, this system is designed to grow with you.

From creative to conversion, every piece is built to support long-term expansion and predictable revenue.

Feature Basic Plan ($670/mo) Standard Plan ($1,450/mo) Premium Plan ($1,850/mo)

Campaign Setup

✅ Included

✅ Included

✅ Included

Campaign Optimization

✅ Included

✅ Included

✅ Included

Number of Ads per Month

Up to 5

Up to 10

Unlimited Ads

Ad Platforms

1 Platform (Meta, Google, or LinkedIn)

Up to 2 Platforms

Up to 3 Platforms

Ad Spend Limit

Up to $3,000/mo

Up to $5,000/mo

Unlimited Ad Spend

Meeting Frequency

Monthly

Monthly

Weekly

Lead Generation / Sales Chat Bot

Not Included

✅ Included (Unlimited Leads)

✅ Included (Unlimited Leads)

High-Converting Landing Page

Not Included

Not Included

✅ Included
Feature Basic Plan ($5,700/year) Standard Plan ($12,350/year) Premium Plan ($14,990/year)

Campaign Setup

✅ Included

✅ Included

✅ Included

Campaign Optimization

✅ Included

✅ Included

✅ Included

Number of Ads per Month

Up to 10

Up to 10

Unlimited Ads

Ad Platforms

Up to 2 Platforms

Up to 2 Platforms

3 Platforms

Ad Spend Limit

Up to $5,000/mo

Up to $5,000/mo

Unlimited Ad Spend

Meeting Frequency

Monthly

Monthly

Weekly

Lead Generation / Sales Chat Bot

✅ Included (Unlimited Leads)

✅ Included (Unlimited Leads)

✅ Included (Unlimited Leads)

High-Converting Landing Page

❌

❌

✅ Included

Platforms Supported: Facebook, Instagram, Google, YouTube, LinkedIn

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Let’s Build Your Lead Generation System

Stop relying on referrals and inconsistent marketing.

Build a system that brings in qualified leads, books appointments, and supports your growth.