Facebook Ads Built As A Lead Generation System

This is not just Facebook Ads management.


We build full-funnel systems designed to consistently generate qualified homeowners, filter out low-intent leads, and convert attention into booked projects.



From creative to conversion, everything is engineered for performance.

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  • Daily monitoring and adjustments
  • Budget scaling strategies
  • Performance optimization
  • Continuous testing

THE APEX LEAD GENERATION SYSTEM

01

STRATEGY & TARGETING FOUNDATION

We start with a clear plan based on your services, locations, and ideal projects.

Service and market targeting

Offer positioning

Funnel and campaign structure

Audience segmentation

This ensures your ads reach homeowners who are ready to take action.

02

VIDEO CREATION & SCRIPTWRITING (INCLUDED)

We don’t rely on stock content or generic ads.

As shown in our process, every campaign includes on-site video production and structured scripts built to convert .

Includes:

On-site professional video shoot

Scriptwriting tailored to your services

Coaching during filming for strong delivery

Multiple ad creatives for testing and scaling

03

HIGH-CONVERTING AD CREATIVE

Your ads are built around your real work, your brand, and your market.

Custom video ads

Strong hooks and messaging

Clear calls-to-action

Ongoing creative testing

The goal is not just high-quality content.

It is content that converts.

04

SMART LEAD QUALIFICATION SYSTEM

We filter leads before they ever reach you.

Our system includes structured forms with key qualifying questions such as:

Project type

Timeline

Intent level

This results in:

Fewer unqualified leads

Higher-quality conversations

Better close rates

As highlighted in the system, this removes guesswork and wasted time before you even reach out .

05

CRM & AUTOMATION (INCLUDED)

Leads are automatically captured, organized, and followed up.

Includes:

CRM setup and integration

Automated text and follow-ups

Lead tracking and pipeline visibility

Appointment booking system

Your leads are handled instantly, even when you are not available.

06

CAMPAIGN MANAGEMENT & SCALING

We actively manage and optimize campaigns based on real data.

Daily monitoring and adjustments

Budget scaling strategies

Generate unqualified leads

Continuous testing

Campaigns are not static. They improve over time.

07

PERFORMANCE TRACKING & REPORTING

You get full transparency into results.

Real-time dashboards

Lead tracking and performance metrics

Monthly reporting and insights

Data-driven optimization

INVESTMENT & PRICING

Facebook Ads Management

Starting at $2,500/month

What This Includes

Full campaign strategy and setup

On-site video production and scriptwriting

Ad creative development and testing

Funnel and lead qualification system

CRM setup and automation

Ongoing campaign management and optimization

Performance tracking and reporting

Ad Spend (Separate)

Ad spend is not included in the management fee.

Minimum starting budget:

$50/day depending on your market, goals, and competition

Paid directly to Meta

Targeted campaigns (city, county, 50-mile radius)

Expected 20–50 leads per $1,000 spend

Avg. cost per lead: $20–$60

Commitment

3-month minimum recommended

This allows time for:

  • Creative testing
  • Data collection
  • Optimization and scaling

Ads Should Work Like A System, Not A Gamble

Most contractors waste money on ads that:

Generate unqualified leads

Have no follow-up system

Rely on guesswork instead of strategy

We build structured campaigns backed by proven systems, not random testing.

Every part of the funnel is intentional, measurable, and optimized for results.

HOW THE SYSTEM WORKS

Discovery → Strategy → Video → Launch → Scale

Define your services and target market

Create scripts and film content

Build campaigns and funnels

Launch and generate leads

Optimize and scale performance

Leads can begin coming in within days of launch.

WHAT MAKES THIS DIFFERENT

Most agencies:

  • Run ads
  • Send leads
  • Stop there

We build the entire system.

  • Full-funnel lead generation engine
  • Video-first strategy
  • Built-in CRM and automation
  • Pre-qualified leads
  • Designed specifically for contractors

This is how we turn ads into a predictable growth channel.

WHAT YOU CAN EXPECT

Qualified leads within 48 to 72 hours of launch

Higher conversion rates from better lead quality

Automated follow-up and booking

Consistent pipeline of project opportunities

Scalable campaigns aligned with your capacity

BUILT FOR CONTRACTORS WHO WANT CONSISTENCY

Stop relying on referrals and inconsistent marketing.

Build a system that generates leads, filters them, and helps you convert them into real projects.