Client Case Study: Pacific Doorcraft

Industry:  Custom Doors, Cabinetry & Millwork
Location: San Jose, CA – Serving Santa Clara County & the Bay Area
Website:  www.pacificdoorcraft.com

Overview

Pacific Doorcraft, a premier provider of custom doors, cabinetry, and millwork in San Jose, needed a digital platform that matched the craftsmanship and sophistication of their work. Their original website was limited to just 10 outdated pages with minimal optimization, poor structure, and little room to showcase the depth of their expertise.


Apex Operations reimagined their online presence with a 20+ page luxury-optimized website built to attract architects, designers, contractors, and homeowners. The new site emphasizes their portfolio of custom projects, integrates modern design elements, and positions Pacific Doorcraft as a leading name in custom woodwork across the Bay Area.



In addition, we conducted professional photo and video shoots of their residential projects and created a branded pitch deck to support business development efforts.

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Scope of Work 

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Preview

01

Website Development

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Expanded from a 10-page outdated website to 20+ luxury-optimized pages.

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Built dedicated service pages for doors, cabinetry, windows, millwork, mouldings,

hardware, and decking.

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Developed a portfolio section to showcase signature projects and highlight craftsmanship.

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Designed with mobile responsiveness, lead conversion, and SEO best practices in mind.

02

Branding & Collateral

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Created a professional pitch deck to help Pacific Doorcraft present its services to

builders, designers, and homeowners.

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Developed consistent visual branding and messaging across digital and print

materials.

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Positioned the company as a luxury, detail-driven woodworking partner.

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03

Media Production 

Photography 

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Conducted photography and videography sessions to capture their custom door and cabinetry installations.

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Elevated the online aesthetic with project visuals that reflect quality and attention to detail.

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04

SEO Foundation & Results

While Pacific Doorcraft did not enroll in a full SEO campaign, the optimized site structure and

content have already delivered measurable results.

Keyword Rankings (as of July 2025):

#1

Architectural Millwork San Jose

#1

Custom Entry Doors San Jose

#2

Exterior Doors San Jose

#2

Wood Doors San Jose

#2

Best Custom Doors San Jose

#2

Luxury Millwork San Jose

#2

Custom Trim Work San Jose

#2

High-End Interior Design Burlingame

#4

High-End Interior Design Burlingame

#5

High-End Interior Design Burlingame

#6

High-End Interior Design Burlingame

#6

High-End Interior Design Burlingame

#9

High-End Interior Design Burlingame

#10

High-End Interior Design Burlingame

These rankings highlight the strong authority Pacific Doorcraft now holds in custom doors,

cabinetry, and millwork services within San Jose and surrounding markets.

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Outcomes

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Black check mark symbol on a white background.
Black check mark symbol on a white background.
Black check mark symbol on a white background.
Black check mark symbol on a white background.

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Ready to Grow Like Pacific Doorcraft?

Let’s build your brand with strategy, content, and systems that scale.