How Coast Lighting Modernized Its Digital Presence with Apex Operations
Industry:
Lighting Supply & Design
Location: Redwood City, CA – Serving the Greater Bay Area
Website:
www.coastlightingpro.com
Overview
Coast Lighting, a trusted trade-focused lighting supplier in Redwood City, partnered with Apex Operations to redesign and optimize their website, aligning it with the company’s reputation for quality, craftsmanship, and service.
The goal was to modernize their digital identity, create a more professional and inviting user experience, and improve SEO visibility for Bay Area lighting searches. The project focused on presenting Coast Lighting as a
leading source for decorative, architectural, and landscape lighting, built around real projects and genuine industry credibility.
SEO-Driven Websites:
Built to rank higher and convert visitors into clients
SEO-Driven Websites:
Built to rank higher and convert visitors into clients
The Challenge
Before working with Apex Operations, Coast Lighting faced several challenges:
Outdated website
The previous design was dated and didn’t reflect their high-end brand or trade expertise.
Limited SEO visibility
The site wasn’t ranking for key terms like lighting showroom Redwood City or trade lighting supplier Bay Area.
Inconsistent content tone
Messaging was overly generic and didn’t reflect the professional yet approachable communication style of their team.
Difficult content management
The team couldn’t easily update or expand content for new projects and product lines.
Despite having strong relationships and a loyal client base, Coast Lighting’s online presence didn’t reflect the quality of service and reputation they had built in the industry.
OUR STRATEGY
01
Website Development
Rebuilt Coast Lighting’s website on Apex’s agency platform for faster performance, scalability, and easier editing.
Expanded into a 20+ page SEO-optimized website designed for builders, designers, and homeowners.
Updated all project photos to highlight real installations, design details, and builder/designer collaborations.
Refined copy to reflect Coast Lighting’s authentic, trade-focused tone, professional, knowledgeable, and trustworthy.
Designed for mobile responsiveness, accessibility, and lead generation.
02
SEO Foundation & Results
Although Coast Lighting did not enroll in a full SEO campaign, the optimized website immediately began showing measurable traction in Google Search after launch. Within just a few months, Coast Lighting achieved first-page visibility for multiple core keywords in Redwood City and the greater Bay Area.
First-Page Keyword Rankings (as of October 2025):
Lighting Redwood City
Lighting Design Redwood City
Lighting Store Redwood City
Lighting Supplier Redwood City
Lighting Showroom Redwood City
Lighting Solutions Redwood City
Lighting Services Redwood City
Lighting Consultant Redwood City
Architectural Lighting Redwood City
Outdoor Lighting Redwood City
Interior Lighting Redwood City
The new site consistently appears in both organic results and the local map pack, with enhanced visibility through Coast Lighting’s Google Business Profile. The combination of clean site structure, schema markup, localized metadata, and authentic trade-oriented copy helped Google quickly recognize the brand’s authority for lighting-related searches.
Outcomes:
Page Previews
Modern, mobile-optimized website that reflects Coast Lighting’s professionalism and expertise
Stronger SEO presence for lighting-related searches in Redwood City and the Bay Area
Easy-to-edit content structure for adding new projects and product lines
Unified brand voice and visual identity consistent with the company’s trade-focused reputation
Coast Lighting now has a digital platform that matches its industry credibility. It showcases its craftsmanship across every project, helping builders, designers, and homeowners find the lighting solutions they need with confidence.
Ready to Grow Like Coast Lighting?
Let’s build your brand with strategy, content, and systems that scale.
