Building a Luxury Web Presence for CR Marble & Granite’s Growing Legacy
Industry:
Stone Fabrication & Installation
Location: Santa Clara, CA – Serving the Greater Bay Area
Website:
www.crmarbleandgranite.com
Overview
When CR Marble & Granite partnered with Apex Operations, they had no existing website and no digital presence to showcase their expertise in stone fabrication and installation. As a leader in premium countertops, custom slab fabrication, and luxury remodeling solutions, they needed a platform that reflected their craftsmanship and helped them compete in a crowded market.
The new website was designed with four major goals in mind:
- Generate Direct Leads for Kitchen Remodels – Beyond stone fabrication and tile installation, the site is structured to attract full kitchen remodel projects, expanding their reach to higher-value clients.
- Showcase Portfolio to Sell Their Work – A dedicated portfolio allows CR Marble & Granite to present their past luxury and specialty projects as a powerful selling tool during client consultations.
- Create a Legacy Piece for the Business – The website documents the evolution and quality of the company’s work over time, serving as a digital legacy as future generations step into the business.
- Enhance Customer Experience & Professional Image – The site was built to mirror the professionalism of their showroom, with a luxurious layout, easy navigation, and visual storytelling that positions CR Marble & Granite as a top-tier company.
We built a 20+ page luxury-optimized website designed to highlight their wide range of services, from kitchen and bathroom remodels to custom outdoor kitchens and even unique features like dog spas. The site integrates a professional portfolio to showcase past projects and is structured for scalability as their work expands.
To strengthen their brand presence, we also conducted professional photo and video shoots of their showroom, projects, and team, creating a rich media library. In addition, we developed a custom pitch deck to support their business development and client presentations.

SEO-Driven Websites:
Built to rank higher and convert visitors into clients
SEO-Driven Websites:
Built to rank higher and convert visitors into clients
The Challenge
Before Apex Operations, CR Marble & Granite had no digital foundation at all:
No website
Zero online visibility or SEO footprint.
Missed credibility
Couldn’t showcase expertise or craftsmanship to potential clients.
Limited leads
Depended solely on referrals and walk-ins.
Unstructured messaging
No clear presentation of services or brand story.
OUR STRATEGY
01
Website Development
Designed and launched a 20+ page website with a modern, luxurious layout.
Built service-specific pages for countertops, bathrooms, kitchens, outdoor living,
fireplaces, and more.
Added a portfolio section to highlight project quality and expertise.
Optimized for mobile responsiveness, SEO, and lead generation.
02
Branding & Collateral
Created a professional pitch deck to support proposals and presentations.
Ensured consistent branding and messaging across digital and print touchpoints.
Positioned CR Marble & Granite as a trusted, high-quality stone and remodeling
partner.

03
Media Production
Photography
Conducted showroom, project, and team photo & video shoots.
Developed a visual content library for use on the website, portfolio, and marketing materials.
Showcased craftsmanship through high-quality lifestyle and product visuals.

04
SEO Foundation & Results
Even without a full SEO plan, the optimized website immediately began gaining traction in
search rankings.
First-Page Keyword Rankings (as of September 2025):
- Stone Slab Fabrication Santa Clara
- Granite Countertops Santa Clara California
- Large Format Slab Installation Santa Clara
- Custom Dog Spa Santa Clara
- Stone Slab Fabrication Santa Clara
- Granite Slab Fabrication Santa Clara California
- Outdoor Kitchen Santa Clara California
- Luxury Outdoor Kitchens Santa Clara
- Dog Spa Installation Santa Clara
- Luxury Dog Wash Station Santa Clara California
- Slab Fabrication Santa Clara California
- Quartz Slab Installation Santa Clara California
- Marble Slab Fabrication Santa Clara California
These rankings reflect CR Marble & Granite’s growing authority in stone fabrication, remodeling, and luxury lifestyle features across Santa Clara and surrounding markets.

Outcomes
Built CR Marble & Granite’s first-ever website, launching with 20+ optimized pages.
Established a portfolio-driven platform to showcase their expertise.
Delivered professional photo and video assets for long-term brand use.
Developed a branded pitch deck for client and partner presentations.
Achieved top rankings in Santa Clara for stone fabrication, kitchens, bathrooms, and luxury remodel services.
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