Building a Luxury Web Presence for CR Marble & Granite’s Growing Legacy

Industry:  Stone Fabrication & Installation
Location: Santa Clara, CA – Serving the Greater Bay Area
Website:  www.crmarbleandgranite.com

Overview

When CR Marble & Granite partnered with Apex Operations, they had no existing website and no digital presence to showcase their expertise in stone fabrication and installation. As a leader in premium countertops, custom slab fabrication, and luxury remodeling solutions, they needed a platform that reflected their craftsmanship and helped them compete in a crowded market.

  • The new website was designed with four major goals in mind:

    1. Generate Direct Leads for Kitchen Remodels – Beyond stone fabrication and tile installation, the site is structured to attract full kitchen remodel projects, expanding their reach to higher-value clients. 
    2.  Showcase Portfolio to Sell Their Work – A dedicated portfolio allows CR Marble & Granite to present their past luxury and specialty projects as a powerful selling tool during client consultations.
    3. Create a Legacy Piece for the Business – The website documents the evolution and quality of the company’s work over time, serving as a digital legacy as future generations step into the business.
    4. Enhance Customer Experience & Professional Image – The site was built to mirror the professionalism of their showroom, with a luxurious layout, easy navigation, and visual storytelling that positions CR Marble & Granite as a top-tier company.

    We built a 20+ page luxury-optimized website designed to highlight their wide range of services, from kitchen and bathroom remodels to custom outdoor kitchens and even unique features like dog spas. The site integrates a professional portfolio to showcase past projects and is structured for scalability as their work expands.


    To strengthen their brand presence, we also conducted professional photo and video shoots of their showroom, projects, and team, creating a rich media library. In addition, we developed a custom pitch deck to support their business development and client presentations.

CR Marble Granite
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SEO-Driven Websites: 
Built to rank higher and convert visitors into clients

SEO-Driven Websites: 
Built to rank higher and convert visitors into clients

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The Challenge

Before Apex Operations, CR Marble & Granite had no digital foundation at all:

No website
Zero online visibility or SEO footprint.

Missed credibility
Couldn’t showcase expertise or craftsmanship to potential clients.

Limited leads
Depended solely on referrals and walk-ins.

No media assets
No photo or video library to support marketing efforts.

Unstructured messaging

No clear presentation of services or brand story.

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OUR STRATEGY

01

Website Development

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Designed and launched a 20+ page website with a modern, luxurious layout.

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Built service-specific pages for countertops, bathrooms, kitchens, outdoor living,

fireplaces, and more.

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Added a portfolio section to highlight project quality and expertise.

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Optimized for mobile responsiveness, SEO, and lead generation.

02

Branding & Collateral

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Created a professional pitch deck to support proposals and presentations.

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Ensured consistent branding and messaging across digital and print touchpoints.

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Positioned CR Marble & Granite as a trusted, high-quality stone and remodeling

partner.

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03

Media Production 

Photography 

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Conducted showroom, project, and team photo & video shoots.

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Showcased craftsmanship through high-quality lifestyle and product visuals.

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04

SEO Foundation & Results

Even without a full SEO plan, the optimized website immediately began gaining traction in

search rankings.

First-Page Keyword Rankings (as of September 2025):

  • Stone Slab Fabrication Santa Clara
  • Granite Countertops Santa Clara California
  • Large Format Slab Installation Santa Clara
  • Custom Dog Spa Santa Clara
  • Stone Slab Fabrication Santa Clara
  • Granite Slab Fabrication Santa Clara California
  • Outdoor Kitchen Santa Clara California
  • Luxury Outdoor Kitchens Santa Clara
  • Dog Spa Installation Santa Clara
  • Luxury Dog Wash Station Santa Clara California
  • Slab Fabrication Santa Clara California
  • Quartz Slab Installation Santa Clara California
  • Marble Slab Fabrication Santa Clara California

These rankings reflect CR Marble & Granite’s growing authority in stone fabrication, remodeling, and luxury lifestyle features across Santa Clara and surrounding markets.

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Outcomes

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Page Previews

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Ready to Grow Like CR Marble & Granite?

Let’s build your brand with strategy, content, and systems that scale.