Elevating Darco Design Construction with a Scalable Website and SEO-Driven Strategy

Industry:  Residential & Commercial Construction
Location: San Jose, CA – Serving the Greater Bay Area
Website:  www.darco-ca.com

Overview

Darco Design Construction, a full-service design-build firm specializing in residential and commercial projects, partnered with Apex Operations for a complete digital transformation. Their previous website was a single-page design with minimal SEO structure and no consistent online marketing strategy. Apex Operations designed and developed a modern, multi-page website built for scalability, integrated a targeted SEO campaign, and provided ongoing media production and social media management. Even with a short-term SEO engagement, we delivered measurable results, increasing their keyword rankings, boosting site traffic, and building a stronger online foundation for future growth.

Darco Construction
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SEO-Driven Websites: 
Built to rank higher and convert visitors into clients

SEO-Driven Websites: 
Built to rank higher and convert visitors into clients

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The Challenge

Before engaging Apex Operations, Darco Design Construction faced several digital roadblocks:

One-page site
Limited content and no SEO optimization.

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Weak online presence
Missing Google Business optimization and local visibility.

No scalability
Couldn’t add portfolio or blog updates without developer support.

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Unclear messaging
Services and project scope weren’t clearly defined online.

Missed leads

Potential clients searching for “design-build contractors San Jose” couldn’t find the brand.

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OUR STRATEGY

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01

Website Development & Maintenance

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Rebuilt their 1-page website into a 30+ page SEO-optimized platform. 

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Designed with clean navigation, mobile responsiveness, and clear CTAs to convert visitors into leads. 

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Added dedicated service pages, portfolio/project galleries, and blog capability. 

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Provide ongoing updates to feature new projects and adjust content as needed. 

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Integrated photo and video assets captured from on-site shoots. 

02

SEO Strategy & Execution 

Our SEO campaign for Darco focused on building a foundation for long-term visibility, even within a short service period. We combined technical optimization, keyword targeting, and content enhancements to improve their presence in Google Search and Maps. 

Key Implementations: 

  • Site Structure Overhaul

    Created a multi-page architecture for better crawlability and keyword targeting.

  • On-Page Optimization

    Updated meta titles, descriptions, headers, and image alt tags for primary services.

  • Local SEO

    Optimized Google Business Profile, service area targeting, and schema markup for construction-related searches.

  • Content Integration

    Embedded project photos, videos, and service-specific descriptions to increase engagement and relevance.

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Outcomes (June 3 – June 25, 2025)

Page Previews

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+37% increase in total clicks from Google Search.

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+45% increase in total impressions (Darco appearing more often in relevant searches).


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7 new keywords reached page 1 rankings, including high-intent construction service terms.

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Improved visibility for searches like "design build contractor San Jose" and "commercial construction San Jose".

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03

Google Business Profile Optimization

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Updated profile information, service descriptions, and categories.

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Added professional photos from project shoots.

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Linked profile to optimized service pages for stronger ranking signals.

Results: 

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Increased engagement through photo views and direction requests.

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Boosted visibility for local contractor-related searches.

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04

Media Production 

Photography & Videography

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Conducted on-site shoots for both residential and commercial projects.

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Captured in-progress and completed work for use across the website, social media, and GBP.

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Graphic Design & Collateral

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05

Social Media Management

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Content Strategy

Highlighted Darco’s portfolio, team culture, and project progress.

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Posting Frequency

3x per week across Instagram, Facebook, and LinkedIn.

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Engagement Growth

Used targeted hashtags, location tags, and project features to connect with potential clients and industry partners.

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Ready to Grow Like Darco Design Construction?

Let’s build your brand with strategy, content, and systems that scale.