SurePro Home Solutions
Facebook Ads Built For Qualified Leads
Generate More Opportunities. Not More Guesswork.
Most contractors don't need more clicks.
They need qualified homeowners actively looking for their services.
Apex Operations builds Facebook advertising systems that combine strategy, creative production, lead qualification, CRM automation, and campaign management to help generate consistent project opportunities.
More Than Facebook Ads
Most contractors struggle with advertising because they are missing the system behind it. Without strategy, tracking, follow-up, and lead qualification, even great ads can fail.
That is why Apex Operations builds complete lead generation systems designed to attract, qualify, and convert opportunities into real projects. We focus on creating a predictable process that helps contractors generate leads, improve conversion rates, and scale with confidence.
The Apex Lead Generation System
Strategy & Planning
Every campaign starts with a clear strategy built around your services, service areas, target audience, and business goals.
Creative Production
Apex Operations provides professional video production, scriptwriting, creative direction, and ad development tailored to your services, audience, and campaign goals.
Lead Qualification
Filter inquiries based on project type, timeline, location, budget, and intent before they reach your team.
CRM & Automation
Track leads, automate follow-up, schedule appointments, and manage opportunities through a centralized system.
Campaign Management
Continuous optimization, testing, reporting, and scaling based on campaign performance and lead quality.
Strategic Support Throughout The Process
Facebook Ads are only one part of the equation.
Our team works alongside you to help identify growth opportunities, improve campaign performance, and align your advertising efforts with your business goals.
We help you make informed decisions based on data, performance trends, and market opportunities rather than assumptions.
Built To Generate Better Leads
Not all leads are worth pursuing.
Our lead qualification process helps reduce wasted time by identifying prospects who are a better fit for your services before they reach your sales pipeline.
Qualification criteria can include:
Project type
Service requested
Budget range
Timeline
Location
Intent level
The result is a stronger pipeline filled with better opportunities.
Every Lead Tracked. Every Opportunity Accounted For.
Once a lead enters the system, it is automatically captured and organized within your CRM.
This allows you to:
Track every inquiry
Monitor lead status
View your sales pipeline
Automate follow-up
Schedule appointments
Improve response times
No spreadsheets.
No missed opportunities.
No guessing where leads came from.
Creative Built To Generate Results
The success of any campaign depends heavily on the quality of the creative.
Apex Operations develops and produces advertising content specifically for contractors and construction businesses. Our media production services combine professional video, strategic scriptwriting, creative direction, and editing to create ads that reflect your work and connect with your target audience.
Our process includes:
Professional on-site video production
Ad scripting and messaging development
Creative direction and filming guidance
Video editing and ad production
Multiple ad variations
Ongoing creative testing
Every piece of content is developed around your business, your services, and your ideal customer, ensuring your advertising creative supports the broader lead generation strategy.
Real Ads. Real Campaigns.
We create campaign assets using real project footage, real services, and real customer-focused messaging.
Campaigns may include:
Remodeling services
Roofing projects
Concrete construction
Landscape construction
ADU projects
Design-build services
Results Built Through Systems
When strategy, creative, CRM, and campaign management work together, contractors gain access to a more predictable growth system.
Benefits often include:
Better lead quality
Faster follow-up
Higher conversion rate
More project opportunities
Improved marketing visibility
Scalable lead generation
Why Contractors Choose Apex Operations
Most agencies focus only on running ads.
We build complete lead generation systems designed to support long-term growth.
Our approach combines:
Strategy
Creative production
Lead qualification
CRM automation
Campaign management
Performance tracking
Ongoing support
Everything works together to help create a more reliable source of project opportunities.
What's Included
Every Facebook Ads Management campaign includes:
Campaign Strategy & Planning
Professional Video Production & Editing
Scriptwriting & Creative Development
Lead Qualification System
CRM Setup & Automation
Campaign Management
Performance Tracking & Reporting
Ongoing Strategic Support
What Our Clients Say
A few questions, answered
Frequently Asked Questions
How quickly can leads start coming in?
Many campaigns begin generating leads within days of launch. Performance typically improves as more data is collected and campaigns are optimized.
Do I need professional video content?
No. However, professionally produced content often generates stronger engagement and conversion rates. Professional video production and editing are included in our Facebook Ads Management service.
Do you provide CRM setup?
Yes. CRM setup and automation are included as part of the system.
Can you qualify leads before they reach us?
Yes. Our process helps filter leads based on project fit, location, budget, and intent.
Do you only work with contractors?
We primarily work with contractors, builders, designers, remodelers, and service-based businesses.
The creative. The results.
Winning Creative Examples
See the ads behind real project opportunities. Choose a client, browse their campaign creatives, and explore the results generated.
Ad 1 of 2
SurePro Home Solutions
Closed Contracts
$560,000
Ad Spend
$8,500
ROAS
65.9×
Results shown are for this client's campaign, across its creatives.
Ad 1 of 3
Equity Construction
Closed Contracts
$1,500,000
Ad Spend
$15,000
ROAS
100×
Results shown are for this client's campaign, across its creatives.
Ad 1 of 2
RCS Pro Build
Closed ADU Contract
$215,000
Ad Spend
$3,600
ROAS
59.7×
Results shown are for this client's campaign, across its creatives.
Hear it from our clients
What Our Clients Say
Real experiences from contractors and businesses working with Apex Operations. Browse their stories using the arrows or swipe through the videos.
Mezzacappa
Kley Homes
ACE Renovations
Bay Area Insulation
MC Construction
Solo Construction
Commercial Painting Inc
Client Stories
SurePro Home Solutions
Kley Homes
Mezzacappa
Solo Construction
SurePro Home Solutions
Kley Homes
SurePro Home Solutions
SurePro Home Solutions
Equity Construction
J&N Sunset Roofing
Lara Landscaping
CLIENT STORY
War Dog Roofing
War Dog Roofing
Your advertising budget
Ad Spend
Your advertising budget is separate from our management fee and is paid directly to Meta.
Minimum starting budget
$50 /day
Depending on your market, goals, and competition.
Paid directly to Meta
Budget for the opportunity
- Targeted campaigns: city, county, or a 50-mile radius
- Expected 20–50 leads per $1,000 spend
- Average cost per lead: $20–$60
Lead volume and cost depend on your market, campaign, and competition.
One complete lead generation system
Monthly payments
Save $1,500
Investment & Pricing
Choose how you pay for your three-month Facebook Ads & Lead Conversion System. Both options include strategy, creative production, lead qualification, CRM automation, campaign management, and reporting.
Pay over 3 months
$3,000 /month
For 3 months
$9,000 total
Pay upfront
$7,500
One payment for the full 3 months
$1,500 savings vs. monthly payments
Ad spend is separate from either management payment option and is paid directly to Meta.
Today Only · Decide during your call
Showcase Pro Website
Make your decision during your strategy call to receive a Showcase Pro website alongside your Paid Ads package.
Give prospects a professional place to explore your services, see your work, and take the next step. Here is what Showcase Pro brings to your business:
Custom Website
- Up to 20 fully custom-designed pages
- Mobile-responsive, high-performance design
- Conversion-focused layout and structure
- Backend access for content updates
- Technical setup and domain/hosting connection
SEO Foundation
- 5 SEO-optimized city pages
- Google Analytics integration
- Google Search Console integration
- Fast-loading, mobile-friendly website
Content & Authority
- Interactive blog integration
- Custom project portfolio
- Photo and video galleries
- Structured service pages designed for conversions
Build your next stage of growth
Ready To Build A Predictable Lead Generation System?
Turn your advertising, creative, and follow-up into a connected system designed to attract qualified leads and create more project opportunities.
Book a Strategy Call →Investment & Pricing
Facebook Ads Management
Starting at
$2,500/Month
Our management fee includes everything needed to build, launch, and optimize a complete lead generation system.
Includes:
Strategy & Planning
Creative Production
CRM & Automation
Lead Qualification
Campaign Management
Reporting & Optimization
Ad Spend
Ad spend is not included in the management fee.
Minimum starting budget:
$50/day depending on your market, goals, and competition
Paid directly to Meta
Targeted campaigns (city, county, 50-mile radius)
Expected 20–50 leads per $1,000 spend
Avg. cost per lead: $20–$60
Commitment:
3-month minimum recommended
FAQs
Frequently Asked Questions
How Quickly Can Leads Start Coming In?
Many campaigns begin generating leads within days of launch. Performance typically improves as more data is collected and campaigns are optimized.
Do I Need Professional Video Content?
No. However, professionally produced content often generates stronger engagement and conversion rates. Professional video production and editing are included in our Facebook Ads Management service.
Do You Provide CRM Setup?
Yes. CRM setup and automation are included as part of the system.
Can You Qualify Leads Before They Reach Us?
Yes. Our process helps filter leads based on project fit, location, budget, and intent.
Do You Only Work With Contractors?
We primarily work with contractors, builders, designers, remodelers, and service-based businesses.
Ready To Build A Predictable Lead Generation System?
Stop relying solely on referrals and inconsistent marketing.
Build a system designed to generate opportunities, qualify leads, and help convert them into real projects. Whether you specialize in remodeling, roofing, landscaping, concrete, ADUs, or custom construction, Apex Operations can help build the infrastructure needed to support long-term growth.
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