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How War Dog Roofing Scaled from Word of Mouth to $60K+ in One Month with Paid Ads

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The Challenge

Before working with us, War Dog Roofing had no online presence. They weren’t on social media, had never run ads, and relied solely on word-of-mouth referrals. While this kept some business flowing, it wasn’t enough to sustain consistent growth or scale their operations.


The biggest roadblock: lack of lead flow. Without visibility on Facebook, Instagram, or other platforms, War Dog Roofing couldn’t consistently attract new customers or expand its market reach.

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Our Approach

We launched a paid ads strategy on Meta (Facebook + Instagram) designed to:

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Drive immediate lead generation.

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Build a scalable ad framework for long-term growth.

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Implement new sales systems and operational workflows to handle increased

demand efficiently.

We started with a $1,500 monthly ad budget, targeting homeowners in need of roofing services.

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The Results

Although Hubbert Homes did not enroll in a full SEO campaign, the optimized website

immediately gained traction in Google search.

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Leads in the First 48 Hours – Within days of launching ads, War Dog Roofing began

receiving qualified leads.

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$60,000 in Revenue in the First Month – Their very first month running ads closed $60K in new business, directly from campaigns.

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Scaling the Ad Budget – After seeing results, War Dog Roofing doubled its monthly ad

spend from $1,500 to $3,000.

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Consistent Pipeline Growth – Over the past two months, they’ve continued to close $200,000+ in new jobs through paid ads.

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Operational Improvements – We applied sales systems and tracking processes that improved efficiency, helping them manage and scale their lead flow.

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Key Takeaways

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Paid ads provided predictable lead generation, compared to inconsistent word-of-mouth.

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Even a modest initial budget ($1,500/month) produced a massive return on investment.

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Scaling ad spend and adding sales systems allowed War Dog Roofing to grow faster, smoother, and more profitably.

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AD Results

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Ready to Grow Like War Dog Roofing?

If you’ve been relying on referrals or word-of-mouth and want a predictable, scalable way to

generate leads, it’s time to put paid ads to work.

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