Client Case Study: Hubbert Homes

Industry:  Sober Living & Transitional Housing
Location: Oakland, CA – Serving Alameda County & the Greater Bay Area
Website:  www.hubberthomes.com

Overview

Hubbert Homes, a sober living and transitional housing program in Oakland, came to Apex Operations with an outdated website built on another platform. The site was difficult to maintain, lacked optimization, and didn’t reflect the professionalism of the organization.

  • During discovery, the client emphasized two key needs:

    1. A site he could personally update without relying on ongoing developer intervention.
    2. Strong SEO performance to attract individuals and families searching for sober living and transitional housing in Oakland.

  • We recommended moving the site to Apex’s agency platform. This choice delivered:

    • A simple, intuitive interface for him to make updates anytime.
    • Better SEO performance compared to his old platform.
    • Long-term scalability with Apex support.
    • Lower cost and reduced maintenance compared to building on the other platform.
    • The client agreed, recognizing Duda’s ability to meet his goals.

The result was a 20+ page optimized website with a dedicated portfolio for property listings, professional photography, and a structure built for visibility and growth.

Hubert Homes
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Scope of Work 

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01

Website Development

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Migrated from an outdated platform to Apex’s agency platform.

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Expanded into a 20+ page SEO-optimized website.

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Built a property portfolio section to showcase Hubbert Homes’ locations.

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Designed for mobile responsiveness, accessibility, and lead generation.

02

Media Production

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Created a professional pitch deck to support proposals and presentations.

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Built a media library to strengthen both the website and Hubbert Homes’ brand.

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Used visuals across property pages, portfolio, and donor-focused sections.

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03

SEO Foundation & Results

Although Hubbert Homes did not enroll in a full SEO campaign, the optimized website

immediately gained traction in Google search.

Keyword Rankings (as of July 2025):

#1

Faith-Based Sober Living Oakland

#2

Sober Living Oakland CA

#2

Sober Living Homes Oakland

#2

Long-Term Sober Housing Oakland

#2

Affordable Sober Living Oakland

#2

Secure Sober Housing Oakland

#2

Private Sober Housing Oakland

#2

Structured Sober Living Oakland

#3

Halfway House Oakland CA

#3

Recovery Residence Oakland

These results highlight Hubbert Homes’ strong positioning for sober living, transitional

housing, and recovery-focused searches in Oakland.

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Outcomes

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Ready to Grow Like Hubbert Homes?

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