How Hubbert Homes Modernized Its Online Platform and Strengthened Community Reach

Industry:  Sober Living & Transitional Housing
Location: Oakland, CA – Serving Alameda County & the Greater Bay Area
Website:  www.hubberthomes.com

Overview

Hubbert Homes, a sober living and transitional housing program in Oakland, came to Apex Operations with an outdated website built on another platform. The site was difficult to maintain, lacked optimization, and didn’t reflect the professionalism of the organization.

  • During discovery, the client emphasized two key needs:

    1. A site he could personally update without relying on ongoing developer intervention.
    2. Strong SEO performance to attract individuals and families searching for sober living and transitional housing in Oakland.

  • We recommended moving the site to Apex’s agency platform. This choice delivered:

    • A simple, intuitive interface for him to make updates anytime.
    • Better SEO performance compared to his old platform.
    • Long-term scalability with Apex support.
    • Lower cost and reduced maintenance compared to building on the other platform.
    • The client agreed, recognizing Duda’s ability to meet his goals.

The result was a 20+ page optimized website with a dedicated portfolio for property listings, professional photography, and a structure built for visibility and growth.

Hubert Homes
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SEO-Driven Websites: 
Built to rank higher and convert visitors into clients

SEO-Driven Websites: 
Built to rank higher and convert visitors into clients

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The Challenge

Before partnering with Apex Operations, Shredlogix faced several key challenges limiting its digital growth:

Outdated website
Built on a legacy platform that was difficult to maintain and lacked SEO optimization.

Limited control
The client couldn’t make updates or add new property listings without developer support.

Weak search visibility
The old site failed to rank for key sober living and transitional housing keywords in Oakland.

Unprofessional presentation
The site design and structure didn’t reflect the organization’s credibility or mission.

High maintenance costs

Managing and updating the previous platform was costly and inefficient.

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OUR STRATEGY

A screenshot of a website for Hubbert Homes.

01

Website Development

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Migrated from an outdated platform to Apex’s agency platform.

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Expanded into a 20+ page SEO-optimized website.

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Built a property portfolio section to showcase Hubbert Homes’ locations.

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Designed for mobile responsiveness, accessibility, and lead generation.

02

Media Production

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Created a professional pitch deck to support proposals and presentations.

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Built a media library to strengthen both the website and Hubbert Homes’ brand.

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Used visuals across property pages, portfolio, and donor-focused sections.

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03

SEO Foundation & Results

Although Hubbert Homes did not enroll in a full SEO campaign, the optimized website

immediately gained traction in Google search.

First-Page Keyword Rankings (as of September 2025):

  • Sober Living Oakland CA
  • Sober Living Homes Oakland
  • Structured Sober Living Oakland
  • Faith-Based Sober Living Oakland
  • Affordable Sober Living Oakland
  • Secure Sober Housing Oakland
  • Private Sober Housing Oakland
  • Licensed Sober Living Oakland
  • Halfway House Oakland CA
  • Long-Term Sober Housing Oakland
  • Recovery Residence Oakland
  • Recovery Housing Oakland
  • Best Recovery Housing Oakland
  • Community-based Sober Living Oakland
  • Transitional Housing Oakland CA

These results highlight Hubbert Homes’ strong positioning for sober living, transitional housing, and recovery-focused searches in Oakland.

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Outcomes

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Black check mark symbol on a white background.
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Page Previews

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Ready to Grow Like Hubbert Homes?

Let’s build your brand with strategy, content, and systems that scale.