Crafting a Digital Showcase for Pacific Doorcraft’s Custom Doors and Cabinetry
Industry:
Custom Doors, Cabinetry & Millwork
Location: San Jose, CA – Serving Santa Clara County & the Bay Area
Website:
www.pacificdoorcraft.com
Overview
Pacific Doorcraft, a premier provider of custom doors, cabinetry, and millwork in San Jose, needed a digital platform that matched the craftsmanship and sophistication of their work. Their original website was limited to just 10 outdated pages with minimal optimization, poor structure, and little room to showcase the depth of their expertise.
Apex Operations reimagined their online presence with a 20+ page luxury-optimized website built to attract architects, designers, contractors, and homeowners. The new site emphasizes their portfolio of custom projects, integrates modern design elements, and positions Pacific Doorcraft as a leading name in custom woodwork across the Bay Area.
In addition, we conducted professional photo and video shoots of their residential projects and created a branded pitch deck to support business development efforts.

SEO-Driven Websites:
Built to rank higher and convert visitors into clients
SEO-Driven Websites:
Built to rank higher and convert visitors into clients
The Challenge
Before partnering with Apex Operations, Shredlogix faced several key challenges limiting its digital growth:
Outdated 10-page site
Poor layout and broken links limited credibility.
Weak SEO
No metadata, structured headings, or internal linking for services.
Limited portfolio
Couldn’t properly showcase projects or craftsmanship.
Low visibility
Competitors ranked higher for custom doors and cabinetry searches in San Jose.
OUR STRATEGY
01
Website Development
Expanded from a 10-page outdated website to 20+ luxury-optimized pages.
Built dedicated service pages for doors, cabinetry, windows, millwork, mouldings,
hardware, and decking.
Developed a portfolio section to showcase signature projects and highlight craftsmanship.
Designed with mobile responsiveness, lead conversion, and SEO best practices in mind.
02
Branding & Collateral
Created a professional pitch deck to help Pacific Doorcraft present its services to
builders, designers, and homeowners.
Developed consistent visual branding and messaging across digital and print
materials.
Positioned the company as a luxury, detail-driven woodworking partner.

03
Media Production
Photography
Conducted photography and videography sessions to capture their custom door and cabinetry installations.
Built a professional media library used across the website, portfolio, and sales materials.
Elevated the online aesthetic with project visuals that reflect quality and attention to detail.

04
SEO Foundation & Results
While Pacific Doorcraft did not enroll in a full SEO campaign, the optimized site structure and content have already delivered measurable results.
First-Page Keyword Rankings (as of September 2025):
- Custom Doors San Jose
- Custom Entry Doors San Jose
- Architectural Millwork San Jose
- Luxury Millwork San Jose
- Best Custom Doors San Jose
- Exterior Doors San Jose
- Decorative Millwork San Jose
- Custom Trim Work San Jose
- Custom Knobs and Pulls San Jose
- Custom Wood Cabinets San Jose
- Custom Decks San Jose
- Custom Windows San Jose
- Luxury Doors San Jose
- Custom Millwork San Jose
- Cabinet Hardware San Jose California
- Custom Cabinetry San Jose California
- Barn Doors San Jose
- Door Hardware San Jose
- Interior Doors San Jose
- Interior Moulding San Jose
- Crown Moulding San Jose
- Wood Decking San Jose
These rankings highlight the strong authority Pacific Doorcraft now holds in custom doors, cabinetry, and millwork services within San Jose and surrounding markets.

Outcomes
Upgraded Pacific Doorcraft’s online presence from 10 outdated pages to a 20+ page luxury platform.
Established a portfolio-driven website that reflects the brand’s craftsmanship and expertise.
Delivered photo and video assets for use across digital and sales channels.
Created a branded pitch deck to support business growth and client presentations.
Achieved top keyword rankings in San Jose for doors, cabinetry, and millwork searches.
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