Client Case Study: Shredlogix

Industry:  Secure Document Destruction
Location: San Jose, CA – Serving the Greater Bay Area
Website:  www.shredlogix.net

Overview

Shredlogix, a leader in secure document and hard drive destruction, needed a complete digital overhaul to match its market dominance. From an outdated 50-page website and limited online presence, Apex Operations helped them scale with a high-performance platform, local SEO strategy, multimedia content, and marketing automation built for growth.

Shredlogix
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Scope of Work 

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Preview

01

Website Development 

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Rebuilt and launched an 88-page SEO-optimized website 

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Designed with user flow, call-to-actions, and mobile responsiveness in mind

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Built new pages for each core service and 47 city-specific service areas 

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Integrated blog, YouTube videos, FAQs, and contact forms to support lead generation

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Added automated lead-capture and review request tools 

02

SEO Strategy & Execution 

From day one, our SEO approach for Shredlogix was built to scale their local visibility across the Bay Area and beyond. Their old site had only 50 pages with limited keyword targeting and poor indexing. We overhauled their content and backend structure to give Google exactly what it wants: clear, relevant, localized authority. 

Key Implementations: 

  • 88+ SEO-Optimized Pages

    Expanded the site’s architecture with a strategic internal linking structure, service-specific landing pages, and keyword-rich city pages designed to dominate hyperlocal search queries.

  • Local SEO Expansion

    Created city service pages for every key market area, embedding schema markup, interactive maps, and multimedia assets to signal location authority.

  • Map Stacking Strategy

    Developed geo-optimized content clusters that link GBP profiles, city pages, and related blogs, reinforcing geographic relevance across multiple touchpoints in Google Maps and organic search.

  • Blog Content Strategy

    Launched an FAQ-driven content calendar focusing on compliance tips, shredding regulations, and data security best practices, targeting long- tail commercial keywords.

  • YouTube SEO Integration

    Embedded service walkthrough videos across city and blog pages to boost user engagement and achieve blended search result rankings (video + page visibility).

  • On-Page Optimization

    Comprehensive updates to metadata, headings (H1-H3 structure), internal links, image alt attributes, and content clarity, all aligned with a targeted keyword strategy.

  • Backlink Building & Citation Strategy

    Acquired 60+ citations and niche backlinks across industry directories and localized listing platforms to increase domain authority and search relevance.

Outcomes:

  • 800+ New Keywords Indexed

    Including high-intent keywords like “on-site shredding San Jose,” “secure document destruction Bay Area,” and “hard drive shredding near me.”

  • 2x Increase in Organic Traffic

    Achieved within the first 60 days post-launch.

  • Google Maps & Organic Search Domination

    • Secured top-3 rankings for core service terms like “paper shredding San Jose,” “mobile shredding services,” and “document destruction near me.” ○ 
    • Outranked key competitors such as Shred City and Viking Shred across service-related searches.

  • AI Search (SGE) Visibility

    • Featured in Google AI Overview Cards for searches like “certified document shredding San Jose” and “secure hard drive destruction services.”
    • Service pages and blogs appearing in AI-powered result snippets, enhancing click-through rates.

  • GBP Optimization Impact

    • Optimized multiple GBP profiles including new physical-location listings.
    • Implemented a review-routing strategy to distribute reviews to high-priority profiles.
    • Boosted engagement metrics, with the South San Jose GBP (1 review) driving 80+ monthly actions.

  • Ongoing SEO Execution

    • Continuous blog creation focused on industry FAQs and local topics
    • GBP content management and monthly performance tracking
    • Keyword monitoring and new optimization opportunities based on search trends
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SEO Graph Data Coming Soon....

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03

Google Business Profile Optimization

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Actively managing and optimizing 4 separate GBP locations

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Created new physical-location profiles to outperform the old SAB listing

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Implemented a review-routing system to boost new profiles

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Strategically added keywords, service areas, photos, and CTAs

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Linked profiles directly to optimized service and city pages

Results: 

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South San Jose GBP with 1 review, driving 80+ monthly actions

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Improved ranking for location-based searches and Maps visibility

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Consistent engagement growth across all icons

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04

Media Production 

Photography 

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On-site shoot highlighting shredding trucks, secure bins, staff, and drop-off process 

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Used across the website, GBP listings, and blog content 

Videography 

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Created 6 YouTube videos featuring service walk-throughs and FAQ answers

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Repurposed into blog content for SEO-rich multimedia assets

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Ready to Grow Like Shredlogix? 

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